“Photographing for me is a huge scene of storytelling about our whole existence and at the same time a unique love for what exactly I am shooting. All that together captured and frozen in the eye-drop crisp of a moment. In every photo I want to find the beauty in the banal and to add the mightiness to the small. Work with contradictions and the light, to give a fulfilled experience within and outside of the shooting frames.”
New Topographics is a movement in photographic art in which the landscape is depicted without sentimental representation of the world we inhabit as being a place we do not exist in. When looking at Johan Töpels work you will find elements of commonplace situations and banal scenery. Sometimes combined with romantic seductive reflections - all set up with brilliant lighting and stunning presence in the shooting assignment. Johan has worked with Johan Fowelin, Andreas Johansson, Jenny Lexander, Anti Wendel, Oscar Falk to give some examples and his main influences are Stephen Shore, Andreas Gursky and Johan Fowelin. Now based in Stockholm he has worked with clients in Fashion, Art, Ads, Portraits, Architecture and Stillife and is a regular contributor to several magazines. Along with the photography, Johan also contributes in film. Not only as a cinematographer, but also as a director.
SJ, Apoteket, SOS Barnbyar, Almi, Almi Invest, Nobina, Bemz, Lexington, Folkoperan, Texas Longhorn, Cederquist, Direkt Optik, Delbart, Global Child Forum, Porteur/Stutterheim Raincoats, SEB, KPMG, MTG, TV3, Forum AID, Sickla Köpkvarter, Ordning & Reda, Attention Magazine, Ektab, Dometic, SL, Spray, Statoil, Boss Media, Comfort, Stockholm Stad, Länsförsäkringar, Delicato, Eurowell, Exchange, Fly Excellent, Fylgia, ICW, ISS, Kammarkollegiet, Karlstad Stadsnät, King Magazine, Kista Galleria, Koneo, Lantliv, LMG, Löplabbet, M-Magasin, Nutrilett, Optimal Telecom, Pantene Pro V, Plaza Interiör, Roschier, Sala Heby Energi, Setra Corefloor, Setterwalls, Sitoo, Situation Stockholm, Skelleftekraft, Småa Hus, Stinsen Köpcenter, Svenska Institutet, Swegon, Tag Master, Topphälsa, Wrigleys.